Our Story

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How it started.

Established in 2021, Jeo by Indra was launched with the mission to combat the fashion industry's impact on climate change. With the rise in fast fashion over the last 40-50 years, we've seen the fashion industry's climate impact grow rapidly, to about 10% of all global carbon emissions. Additionally, the fashion industry is one of the leading industries in unsustainable water usage, heavy toxic chemical usage, and slave labour, all contributing to the negligence of environmental and human rights in the industry. Jeo was founded by Indra Bishnoi to prove that fashion can be stylish and profitable while prioritizing humans and the planet.

What we stand for.

At Jeo by Indra, we're dedicated to putting earth first. We believe that the importance of clothing lies in its impact on our planet, its impact on others, and how it makes us feel. For this reason, we are an ecofriendly and ethical line of South Asian clothing with an elegant touch. Our pieces blend South Asian culture with sustainable fabrics and ethical handcrafting, creating our distinctive indo western look. Our mission is to provide truly sustainable alternatives that last a lifetime and seamlessly fit with your everyday needs, whether it be a formal function or a casual walk in the park.

Sourcing and Production.

Our garments are sewn in small batches in Toronto, Canada, using eco and socially sustainable or dead-stock certified fabrics sourced from India, Austria, and Canada.

Read more about our commitment to sustainability here!